WordPress, Squarespace, Wix, Volusion … when it comes to launching a website, there are a lot of great platform options. I’ll help you pick the backend that’s best for you, whether that means a robust e-commerce shopping cart or a chic personal site that’s easy for you to manage on your own.
Form follows function. Your visitors should be able to navigate with ease and encounter delightful surprises as they do so. I’ll work with you to develop a digital landscape that serves your particular needs and highlights your unique strengths.
This is the fun part. When it comes to generating copy and images for your website and marketing materials, I bring five years in digital & multi-media journalism, as well as a graduate degree in creative writing. Whether it’s product photography or research-based blogging, I’ve got you. Want to write your own stuff? I can help get you inspired, keep you on task and provide both structural and stylistic edits.
I call myself a Web Weaver for a reason — a lot of the work is about knitting together various widgets, platforms, social networks and cloud-based programs. I’ll find smart solutions to your particular needs, open and link accounts, embed sign-up forms and automate where possible to save you time, money and hassle over the long-term life of your enterprise.
Search Engine Optimization can feel like a black box, its purveyors modern-day snake oil salesman, but there are concrete, simple ways to optimize your site for the spiders and bots that shape the internet. With a hand in both the design and marketing side of web weaving, I have the tools to help you build real, sustainable organic search volume and the valuable traffic that comes with it.
I can help you sell your product(s) on the big e-retail platforms, from Amazon to Etsy. I provide product photography, listing creation, help with fulfillment strategy and channel-specific marketing.
I build on user-friendly platforms with an eye towards stretching your dollar. For some, that means leveraging my experience and efficiency for painless, affordable and ongoing web management after the initial build-out. Others choose to invest in custom help documentation tailored to their site so that they can manage on their own. Either way, I’m never more than an email away if you hit a snag.
I’m a quick hand when it comes to building and integrating social networks. I’ll also work with you to make sure that you’re only devoting time and energy to the platforms that serve your goals.
From compelling imagery to conversational copy, social media takes work. I’ll help you build a vibrant brand identity with a unified aesthetic and voice. If you like, I’ll bring my years of teaching and customer service experience to fielding comments and messages from followers. Like to pass an eye over every post? Not to worry. I have a system for drafting and vetting social media content that avoids confusion and pinch points. Don’t have a Facebook page, don’t want one? No worries there, either. I can build and manage your brand’s social identity in its entirety.
Quality over quantity is my mantra when it comes to building followers on any social media platform. I firmly believe that it all starts with email lists — your most intimate and high-value digital tribe. That said, there are tips, tricks and tactics for building larger public followings in a fun and conversion-focused way.
I’ll set you up to collect valuable data about who visits your site, engages with your content or buys your product. I’ll also help you put that data to good use increasing traffic, appointments and sales.
Digital marketing has made sophisticated advertising available to small businesses in a whole new way. I’ll help you create compelling ads on Facebook and Google that are delivered to the right people at the right time to maximize ROI.
Think we might work well together? Reach out!